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Palaute24
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Built for multi-location operators

Clear every Google review

Palaute24 turns every Google Business Profile review into a ready-to-approve reply. Your team keeps the final say, your brand voice stays intact, and every location works from the same calm queue.

Start freeSee how it works
  • Free on one location
  • No credit card
  • Connect Google in 30 seconds
  • Your Google connection is encrypted
  • Staff only see assigned locations
  • AI drafts are checked before send
  • Free to try, cancel anytime

How it works

Three steps from signup to first reply.

The product is deliberately narrow: import, draft, approve, send. No vanity dashboards, no training-heavy workflows, no copy-paste review queue.

  1. 01

    Connect Google Business Profile.

    One-click OAuth imports every location and every review you own. While you wait for Google's extended API access, Palaute24 runs in sample mode so your team can start immediately.

  2. 02

    Configure your brand voice.

    Set tone, banned phrases, and maximum reply length per organisation or per location. The same configuration powers every draft, so every reply sounds like it came from you.

  3. 03

    Approve and send.

    Palaute24 generates three reply options per review. Edit in place, then send with a keyboard shortcut. Every send is logged and auditable.

What it does

A review desk for busy operators.

Palaute24 replaces the workflow reputation suites bury: reading, drafting, approving, and sending replies at the pace a multi-location team actually needs.

One inbox across every location.

Reviews from every Google Business Profile you own, de-duplicated and filterable by rating, sentiment, location, and reply state. Built for restaurants, clinics, salons, agencies, and regional teams.

Drafts in your configured brand voice.

Tone, banned phrases, and maximum length are enforced per organisation. Each review returns three reply options that conform to your rules before you ever see them.

Negative reviews, handled calmly.

One- and two-star reviews are surfaced at the top of the inbox with a flag and a de-escalation draft written in an accountable register. You stay editorial; the product removes the friction of starting.

Team seats with scoped access.

Invite staff, scope them to specific locations, assign replies, and retain an immutable audit log. Included on Pro and above, with SSO on Business.

Controls your team can trust.

Google connections are encrypted, staff access can be scoped by location, and AI drafts are checked before they can be sent. The security details are there when procurement asks.

Transparent, self-serve pricing.

Free on one location. Paid plans start at €9 per month when billed annually. No demo call, no annual commitment. Cancel from the billing portal at any time.

The difference

Generic AI reply vs. a reply in your voice.

Same five-star review from a returning customer. On the left: the default output of most AI reply tools. On the right: a draft generated against a configured tone profile.

Generic AI draft

“Dear valued customer, thank you so much for your wonderful feedback. It is guests like you who make our journey meaningful. We strive to deliver exceptional experiences every single day and we are thrilled this was no exception. Please do not hesitate to reach out with any further concerns.”

Length
52 words
Specificity
None
Believability
Low

Palaute24 draft

“Thanks, Sarah. We’ll tell the kitchen you’re coming Friday and save you the counter seat.”

Length
23 words
Specificity
Names customer, next visit
Believability
High

Pricing

Priced for operators, not procurement.

Free on one location, forever. Paid plans from nine euros per month when billed annually. No demo call, no three-year contract, no tiers hidden behind a sales form. Cancel from the billing portal and we prorate the refund.

Free

One location — an easy way to try the product.

$0forever

No card required

Start free

Usage limits

Locations

1 location

AI drafts

10 AI drafts / mo

What's included

  • Unified review inbox
  • Manual and AI-assisted replies
  • Rules for reply tone and banned phrases
  • Community support

Starter

For small businesses with a few locations.

$9/ mo

Billed annually: $108

Start with Starter

Usage limits

Locations

3 locations

AI drafts

100 AI drafts / mo

What's included

  • Everything in Free
  • Bulk triage and keyboard shortcuts
  • Per-location tone profiles
  • Email support

Pro

Recommended

For growing teams that respond to reviews regularly.

$39/ mo

Billed annually: $468

Start with Pro

Usage limits

Locations

5 locations

AI drafts

250 AI drafts / mo

What's included

  • Everything in Starter
  • Team seats and roles
  • CSV export of reviews and replies
  • Priority email support

Business

Enterprise

Business is for organizations with more locations, higher volume, or special requirements: custom usage limits, broader team and permission controls, prioritized support, and tailored onboarding.

Custom pricing

Tailored to your needs

Contact us

We reply within one business day.

Cancel anytime from the billing portal.

VAT billed where applicable. Processed securely by Stripe.

FAQ

Common questions.

Straight answers. If yours is not here, email info@palaute24.fi

Do I need Google Business Profile API approval to use Palaute24?
Not to start. If your Google account owns a Business Profile, connecting takes about thirty seconds. If Google's extended API access is still pending, your account runs in sample mode so you can evaluate the full product immediately. Everything continues to work the day Google approves you.
Will the replies sound like they were written by a chatbot?
Only if you configure them to. You set tone, banned phrases, and maximum reply length per organisation. Drafts are generated against those rules and checked by moderation before you ever see the send button. You stay in control of every word that goes out.
Can I edit drafts before sending?
Yes. Palaute24 generates three draft options for each review. You pick one, edit it in place, and send. Nothing is posted to Google Business Profile without a human clicking send.
How are negative reviews handled?
One- and two-star reviews are surfaced at the top of the inbox with a flag and a calm, accountable de-escalation draft. You retain full editorial control. The tool removes the friction of starting the response, not the judgement of writing it.
Can my team collaborate in one account?
Team seats and role-based access are included on Pro and above. You can scope staff to specific locations, assign reviews, and keep an immutable audit log of who responded to what. This is useful for franchises and agencies managing multiple clients.
How does billing work?
Monthly or annual billing, processed through Stripe. You can cancel at any time directly from the billing portal and we prorate the refund per our terms.
What if I need more than five locations or custom limits?
Pro includes up to five locations. Business adds custom usage limits, broader team and permission controls, prioritized support, and tailored onboarding. Email info@palaute24.fi and we will propose an agreement that fits.
How is my data protected?
Google OAuth access and refresh tokens are encrypted at rest using Postgres pgcrypto. Row-level security is enforced on every user-facing table. AI drafts and user-edited replies are validated server-side and passed through OpenAI moderation before they can be sent. We do not sell data, and we do not train models on your replies.

Turn the review queue into replies this week.

Connect Google, set your brand voice, and send your first human-approved reply in under four minutes. Free on one location, forever.

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No credit card required. 8 answers in the FAQ.